Your retail environment is a physical representation of your brand, a major expression of your strategy. Your store is your brand.

Brand strategy is one of our most important tools in retail architecture and interior design.

RED is unique. We start our design process with the brand. We design branding, graphics, signage, packaging, corporate identity and customer communications as an integral part of the environment, not an add-on.

Consider how your brand – a two-dimensional, graphic design – will work effectively in a retail space. We believe that in retail architecture and interior design the application of your brand to a three dimensional space requires a special type of skill.

At RED we create brand strategies, logos, retail identity and all forms of graphics and signage, both externally and internally. We specify how the elements are made and where and how they are located in the space. We produce brand and corporate identity standards, signage manuals and detailed schedules that specify installation guidelines.