Strategic master planning is about reducing risk and uncertainty, increasing return and maximising customer service.

Imagine you are designing a new shopping centre. This process involves satisfying many interest groups.

Master Planning is the discipline that brings these disparate goals together in a single design process.

At RED we are passionate about master planning from the inside out to ensure that the site and the structure work with the space to allow its optimum use.

• Lessors wish to maximise yield through higher rent and lower construction costs.
• Lessees want to achieve the highest sales, lowest rent and the maximum customer traffic.
• Councils want to enforce local planning policies and ensure that approval procedures are adhered to.
• Customers want convenience, a range of shopping alternatives and an exciting retail experience.
• Manufactures want an efficient supply chain and easy access for the delivery of stock.
• Tenants want to ensure that their tenancies meet their requirements for space, layout, customer traffic, trading hours and supply chain.
• Marketers want to control branding and provide good communications with customers.