Retail architecture is about how customers want to use buildings.

RED's approach to planning is customer based. It’s what we think of as design from the inside out.

Customer flows, shopping behaviour, sightlines, circulation, navigation, department locations and adjacencies are the skills that RED brings to the fore.

Space productivity and the operational efficiency of retail tenants are essential to good retail architecture. Combine these skills with our understanding of the optimum tenant mix and rental returns required by developers and landlords, and the result is a successful retail development.

From the design of existing tenancies to complex projects involving the redevelopment of large retail spaces, RED has the experience.