Visual merchandising is the key to
adding the final touches to an interior
space.
In retail design we address product presentation,
ticketing, display and promotion.
In hospitality and workplace design visual
merchandising adds the final touches through
furnishings, artworks and memorabilia.
VM requires creative skills to design the best solutions.
VM requires technical skills to manufacture and install
the elements within a space.
VM requires marketing skills to integrate it with
marketing campaigns and promotions.
VM requires communication skills to create
signage, wayfinding, environmental graphics,
customer information and price ticketing that
effectively communicate to customers.
Finally, VM requires management skills to prepare
the standards, manuals and guidelines that dictate
how VM strategies and elements are to
implemented in a consistent and effective manner