Australian Leisure and Hospitality

Design for multi site operators is an important part of RED's portfolio. Often this involves creating a palette of finishes and a modular fit-out concept that can be replicated at different sites throughout Australia.

RED has worked on 50 sites in the hospitality sector over the past 5 years, with work including the design of hotels, pubs, liquor stores, bars, cafes and restaurants.

"The hospitality industry is focused on using every part of their venue effectively for as many hours in the day and days in the week as possible. So it is important that they are able continue trading during any building or refurbishment work," said Roy Tavenor, RED principal.

For RED the strategic planning that goes into hospitality design projects is as important as the finished product.

Practical concerns such as planning, customer flows, logical adjacencies of different areas of the venue, sightlines and how to use lighting, graphics and signage to improve the customer experience are the behindthe- scenes details that impact on the client’s return on investment.

"Often brands are designed for two-dimensional use. RED works closely with clients to re-engineer their brands into three-dimensional brands that not only attract customers but give added life to the exterior," said Roy Tavenor.

www.alhgroup.com.au