DUKE OF WELLINGTON

Billed as Melbourne’s oldest continuously operating pub, the site has been vacant for a number of years – awaiting a suitable tenant.

RED was invited by Paul Mathis to pitch for an iconic pub on Flinders Street, the Duke of Wellington. Paul's brief was to create a contemporary destination over 3 levels whilst respecting the heritage value of the building.

RED also created a new brand identity for the pub – developing the traditional feel of the Duke of Wellington name into a more contemporary concept called The Dow.

The concept for the public bar used an overlay of strong colour on traditional timber paneling with decorative cornices around walls giving the design a striking contrast of old and new. A keg room will be open to view behind a glazed wall.

On the first floor Paul desired a more relaxed bar and wine room combining raw brick, natural timbers, ceiling mirrors and rich tapestry fabrics on the ceilings.

An upscale restaurant was planned for Level 3 with informal communal style dining tables and private lounges. The dining area extends out to an external terrace area featuring greenery to add extra space and natural light to the restaurant.

The combination of the iconic location and RED's edgy and sophisticated design was enough to win Paul’s approval for his pitch to the property owners.