Harris Scarfe

After a management buyout of the defunct Adelaide based department store business, Robert Atkins had ambitious plans to turn around the iconic retail brand. The goal he set was to create a 'speciality big box' format which gives Harris Scarfe a clear point of difference from either traditional or discount department stores.

RED's design solution was to create two stores within a store - one for Home and one for Apparel. This innovation was immediately evident to customers as they approached the wide entry divided in two by a central branding blade. New specialty type fixturing replaced the old style slat wall system and provided greater flexibility to merchandise strong wall presentations.